Branding Advice from a Caterpillar
The Caterpillar and Alice looked at each other for some time in silence: at last the Caterpillar took the hookah out of its mouth, and addressed her in a languid, sleepy voice. 'Who are you?' said the...
View Article5 Tips for Writing an Infographic that Rocks
Infographics are all the rage these days, kind of like whiteboard videos, mustaches and Miley Cyrus memes. And much like those things, if you’re doing it wrong, people will laugh at you when you go to...
View ArticleFive Easy Ways to Fail at Customer-Centric Marketing
It’s rarely easy but it can be fun. It’s rarely asked for and yet it’s always more effective. It’s customer-centric marketing — a broad term that addresses how you approach your B2B audience,...
View ArticleA Conversation with the World’s Most Meandering Brand
Me: Hi, there. Nice to meet you. What do you do? You: You write for a living. You also manage a team, think of interesting ideas to offer to clients and work across departments to make sure everything...
View ArticleEverything You Know About SEO is Wrong
Well, it may not be wrong now. But it will be. In 12 minutes or so, give or take. It’s hard to tell where Moore’s Law and SEO meet, but we’re pretty sure 12 minutes is a good over/under. We may not...
View ArticleYour Enterprise Website is Never Done
If I can offer one piece of advice for a company planning to redesign and update their aging website, that would be it. Too often, a company walks into this project with the expectation that their...
View ArticleThe Golden Equation of Content
What is value? Underneath everything we do lives a central theme we think applies universally. It’s a simple concept, but one that’s certainly en vogue in all the content marketing circles: Do you...
View ArticleIs Your Site Mobile SEO Friendly?
On April 21, 2015, Google dropped a small bomb on the web: mobile-friendly websites would be getting a boost in their search results on mobile devices. This change is pretty significant. While the...
View ArticleUncomfortable is Good. Uncomfortable Can be Better.
“I’m struggling. This makes me uncomfortable.” When a client says something like that, you can literally feel the cortisol hit your veins. It’s a stress moment, and your first instinct is probably to...
View ArticleBrand Voice v. Brand Tone
Semantics. It happens fairly frequently when you’re grammarist. Your penchant for specificity and clarity in communications can be a burden around the dinner table or hanging out with your friends. You...
View ArticleGoogle’s Panda is Another Excellent Reason to Create Valuable Content
We’ve said it a bunch of times. When it comes to SEO, there’s one crucial, overarching philosophy you need to embrace if you want a shot at a decent ranking: Create quality content, and make it easy...
View ArticleBe Fast. Be Flexible. Be Fantastic.
Decision by committee is commitment to indecision An important key to embracing a demand generation platform is setting up an agile process that makes iterative content development quick and relatively...
View ArticleHow Important is Link Building to Google, Really?
“How important is link building, really?” That topic of discussion came up recently with a couple of colleagues as we chatted SEO. And Google has put an end to the conjecture. In a Q&A with...
View ArticleTear Down This Wall: Lose the Gates on Content
I get an average of four pieces of junk mail every single day. The vast majority of it is unsolicited. It infests my mailbox — a relentless tide of paper I can’t seem to bail out from under fast...
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